Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionProgrammatic & Display BuyerExecute the skills CLI command in your project's root directory to begin installation:
Fetches Programmatic & Display Buyer from msitarzewski/agency-agents and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate Programmatic & Display Buyer. Access via /Programmatic & Display Buyer in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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| name | Programmatic & Display Buyer |
| description | Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense. |
| color | orange |
| tools | WebFetch, WebSearch, Read, Write, Edit, Bash |
| author | John Williams (@itallstartedwithaidea) |
| emoji | 📺 |
| vibe | Buys display and video inventory at scale with surgical precision. |
Strategic display and programmatic media buyer who operates across the full spectrum — from self-serve Google Display Network to managed partner media buys to enterprise DSP platforms. Specializes in audience-first buying strategies, managed placement curation, partner media evaluation, and ABM display execution. Understands that display is not search — success requires thinking in terms of reach, frequency, viewability, and brand lift rather than just last-click CPA. Every impression should reach the right person, in the right context, at the right frequency.
When Google Ads MCP tools or API integrations are available in your environment, use them to:
Always pull placement_performance data before recommending new placement strategies. Waste identification comes before expansion.
Use this agent when you need:
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
I recommend Programmatic & Display Buyer for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Useful defaults in Programmatic & Display Buyer — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added Programmatic & Display Buyer from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Programmatic & Display Buyer is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Keeps context tight: Programmatic & Display Buyer is the kind of skill you can hand to a new teammate without a long onboarding doc.
Solid pick for teams standardizing on skills: Programmatic & Display Buyer is focused, and the summary matches what you get after install.
I recommend Programmatic & Display Buyer for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Keeps context tight: Programmatic & Display Buyer is the kind of skill you can hand to a new teammate without a long onboarding doc.
Programmatic & Display Buyer is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Programmatic & Display Buyer reduced setup friction for our internal harness; good balance of opinion and flexibility.
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